It is no secret that technology is constantly evolving and impacting different aspects of our lives. The call center industry is no exception, as new technology trends are shaping the future of customer service. In this blog post, we will cover five of the biggest technology trends that are happening in the call center industry. These technologies include AI, omnichannel solutions, cloud technologies, social media, advanced analytics, and robotic process automation. Each of these technologies has the potential to improve customer service experiences for your organization.
We began to hear rumblings of the concept of Artificial Intelligence (AI) in call centers almost 10 years ago. The talk got louder and louder as IVRs and web-based applications became more and more intuitive. Now, the capability of AI solutions are evolving at an exponential rate. Rapid improvements in voice recognition technology, data management, machine learning capabilities, and just sheer processing power have enabled AI “agents” to completely process complex customer interactions, without any need for a human agent. The use of AI and Machine Learning technologies in the contact center space is only going to accelerate with time. As a call center service provider, if your organization must figure out how to leverage these technologies to their fullest, they will significantly improve your customer’s experience.
Customers really want a consistent experience across all channels, which means they don’t have to repeat themselves if they change platforms or customer support agents. Customers should be able to transition from email to phone to live chat without any problems. A true omnichannel solution will provide your organization with a 360 degree view of the customer, regardless of the channel they are using. In order to properly take advantage of an omnichannel solution, your customer service agents must be properly trained to use all channels effectively. Additionally, you must have a robust data management system in place that can track and report on customer interactions across all channels.
As the world becomes more and more digital, organizations are turning to cloud technologies to provide them with the flexibility they need to be successful. Cloud-based solutions are pay-as-you-go, which means that you only pay for what you use. Additionally, these solutions can be quickly implemented and are often more user-friendly than on-premise solutions. Call center service providers that want to remain competitive must be able to offer their customers cloud-based solutions.
Social media is no longer just a platform for sharing pictures and connecting with friends. It has become an essential tool for businesses of all sizes. More and more customers are using social media to reach out to brands with questions, concerns, and complaints. As a call center service provider, your organization must be prepared to handle customer inquiries through social media. Using social media is a great strategy to meet your customer where they are already spending time. Additionally, you should take advantage of social media analytics to track sentiment and identify potential issues before they become full-blown problems.
Text, speech, and predictive analytics are all relatively new technologies that are just beginning to be used in call centers. These technologies have the potential to revolutionize the way customer service is provided. Text analytics can help you understand what your customers are saying by extracting meaning from unstructured data. This information can then be used to improve the customer experience. Speech analytics can be used to identify trends in customer calls. This information can be used to make process improvements or train agents more effectively. Predictive analytics takes all of this data one step further by using algorithms to identify patterns and predict future customer behavior. As a call center service provider, your organization should begin looking into these technologies to see how they can be used to improve your customer’s experience.
Robotic Process Automation
Robotic process automation, or RPA, is the use of software robots to automate repetitive, manual tasks. This technology is often used in conjunction with other technologies, such as artificial intelligence and machine learning. RPA can be used to automate simple tasks, such as data entry, or more complex tasks, such as customer segmentation. As a call center service provider, your organization can use RPA to improve efficiency and free up agents to handle more complex tasks.